Red Kit Education has launched a new professional development initiative with the help of Show + Tell.
The Yorkshire agency came up with the brand identity and website for Red Kite Connect.
“The new brand identity Show + Tell has created really stands out in the marketplace and conveys exactly the values we want to within the industry; we are taking modern streamlined approach, but backed by the knowledge, expertise and resources of the recognisable Red Kite Trust brand,” said Emma Johnson, Marketing Manager at Red Kite Education.
“The ease of usability and design of the website has enabled us to showcase our service offering and available courses in a really engaging way and the whole team is excited to see the results this new website will deliver.”
Red Kite Connect is described as a new chapter in Red Kite’s work to empower teachers and leaders through collaboration, knowledge-sharing and tailored support.
Show + Tell was approached to create a “distinct, modern identity” but one that remained visually aligned with the established Red Kite Learning Trust brand.
The agency brought in a vibrant colour palette, supported by more tonally calming accent colours, while retaining the distinguishable red kite icon within the logo.
“I want to thank the Red Kite team for trusting us with this ambitious project,” added comments Charlie Hartley, Brand & Digital Strategist at Show + Tell.
“Our creative team really enjoyed being able to challenge the client in terms of their brand and tech. We’re proud of the new direction and are confident it’ll play a big part in supporting Red Kite Connect to build partnerships and broaden their impact.”
Rather than deploying WordPress which is used by a number of their website, this uses headless React front-end and Payload CMS with an Eventbrite integration.
