Reactive Audio and Video is behind a 30 second broadcast campaign for Fords of Winsford.
The marketing is to celebrate its 60th anniversary and will air on ITV Granada.
The commercial features history of the family-run business, including re-enactments of when William Vernon Ford sold his first car from the family farm in Holmes Chapel.
“The team at Reactive took the brief and worked with multiple internal stakeholders to ensure the message was put across in the right way and we got the feel of the family business through to the audience,” said Group Marketing Manager, Nathan Quayle.
“They built a piece of creative which tells a story and captures our history without forgetting our modern-day sales messages. We’re really proud of how the project turned out and can’t wait to get started on the next one!
Paul Smith, Director of Reactive Audio and Video added:
“We wanted to convey the fact that this business is still family owned by the same family and also get across they not only sell Ford cars but all manufacturers. We really wanted to bring back some memories from yesteryear and pay tribute to the late Mr Ford who started the business.”
