The RAJARs have revealed a strong end to 2013 for many of the region’s stations. Chester’s Dee 106.3 has continued its record-breaking trend, while Key 103 appears to have turned the corner with a rise in listening figures and audience share.
Key 103 dipped to a 5.1% share in Q3, but rallied to 7.7% at the end of the year, although it’s still behind Capital Manchester, which has continued to gain share and listeners.
Elsewhere at Bauer Radio, TFM’s figures have fallen further, since its move to the Metro Radio base in Newcastle. In Q2 it had a 7.7% share, but by Q4 this had fallen to 6.2%.
Better news at Chester’s Dee 106.3, which, having celebrated a record-breaking 10% quarter on quarter increase in Q3, has seen listening figures increase yet again.
“I’m over the moon, it’s a credit to the team that a 10 year old station is attracting its highest audiences ever despite the increase in competitors. We’re proud to provide local programming,” said chief executive Chris Hurst.
UTV Media’s stations in the North West have also seen some growth in listeners, in particular Radio Wave, which posted a 19% increase in the total number of listeners year on year.
“These figures are extremely pleasing as they show the resilience of UTV’s local stations in a competitive and difficult market. Our local stations all play an integral part in their communities, raising money for local charities and hosting events and we are proud that this has translated into making them an even better offering for listeners and advertisers alike,” explained Iain Fowler, director of local radio for UTV Media (GB).
At the BBC, MediaCityUK-based Radio 5 Live continues to grow, with a 4.2% share of listening (Q3: 3.7%). Locally, it’s also a fairly healthy picture for BBC stations, with most increasing listener numbers.
“These figures are wonderful news for the radio industry and Britain’s love affair with radio shows no signs of cooling. We are a nation of audiophiles and so, despite the ever-increasing competition for people’s time and the growing range of online audio providers, radio is thriving in the digital age. I’m delighted that the BBC’s distinctive portfolio of stations is proving so enduringly popular and helping the UK radio industry go from strength to strength,” stated Helen Boaden, director of BBC Radio.
2013 Quarter 4 Summary
16 Sept-15 Dec |
2013 Quarter 3 Summary
24 June-15 Sept |
||||||
Survey | Pop’n | Total Hours | Share of | Pop’n | Total Hours | Share of | |
Period | ‘000 | ‘000 | Listening % | ‘000 | ‘000 | Listening % | |
BBC Radio FIVE LIVE | Q |
6285 |
43388 |
4.2% |
6127 |
38031 |
3.7% |
BBC Radio FIVE LIVE (inc SPORTS EXTRA) | Q |
6529 |
46002 |
4.5% |
6529 |
46231 |
4.5% |
FIVE LIVE SPORTS EXTRA | Q |
889 |
2614 |
0.3% |
1522 |
8200 |
0.8% |
BBC Radio Cumbria | H |
127 |
995 |
11.9% |
128 |
1080 |
13.2% |
BBC Radio Humberside | H |
186 |
2254 |
12.6% |
201 |
2407 |
13.8% |
BBC Radio Lancashire | H |
228 |
1835 |
7.5% |
224 |
1651 |
7.4% |
BBC Radio Leeds | H |
239 |
1513 |
5.3% |
241 |
1508 |
5.1% |
BBC Radio Manchester | H |
210 |
1458 |
3.9% |
196 |
1702 |
5.0% |
BBC Radio Merseyside | H |
344 |
4394 |
13.6% |
317 |
4483 |
13.6% |
BBC Radio Newcastle | H |
369 |
3309 |
11.9% |
328 |
2688 |
9.8% |
BBC Radio Sheffield | H |
241 |
1942 |
7.5% |
273 |
2138 |
7.7% |
BBC Radio Stoke | H |
157 |
1509 |
11.3% |
161 |
1387 |
11.1% |
BBC Radio Tees | H |
143 |
1096 |
6.9% |
149 |
1125 |
7.0% |
Smooth Radio Brand UK | H |
3383 |
24106 |
2.3% |
3260 |
23507 |
2.3% |
Sunrise Radio National | Q |
521 |
3522 |
0.3% |
556 |
3472 |
0.3% |
Bauer Place Portfolio – North East | H |
754 |
6720 |
15.3% |
799 |
6869 |
15.7% |
Bauer Middlesbrough | H |
228 |
1785 |
11.0% |
257 |
1815 |
11.0% |
Bauer Newcastle | H |
528 |
4936 |
16.8% |
544 |
5054 |
17.8% |
Bauer Place Portfolio – North West | H |
1396 |
9399 |
9.5% |
1208 |
8233 |
8.9% |
Bauer Liverpool (inc. City Talk) | H |
502 |
3756 |
10.4% |
509 |
4370 |
11.9% |
Bauer Liverpool | H |
459 |
3495 |
9.6% |
471 |
4078 |
11.1% |
Bauer Manchester | H |
653 |
4202 |
9.6% |
457 |
2520 |
6.4% |
Bauer Preston | H |
302 |
1702 |
6.1% |
296 |
1635 |
6.5% |
Bauer Place Portfolio – Yorkshire | H |
969 |
9150 |
14.2% |
1003 |
9511 |
14.6% |
Bauer Hull | H |
286 |
2772 |
13.1% |
293 |
3001 |
14.3% |
Bauer Leeds | H |
228 |
2234 |
11.9% |
207 |
2110 |
11.5% |
Bauer Sheffield | H |
465 |
4250 |
16.4% |
510 |
4465 |
16.2% |
FM Bauer Place Portfolio North East | H |
619 |
4297 |
9.8% |
632 |
4262 |
9.8% |
Metro Radio | H |
450 |
3283 |
11.2% |
444 |
3195 |
11.2% |
TFM Radio | H |
172 |
1013 |
6.2% |
190 |
1067 |
6.4% |
C.F.M (Bauer Carlisle) | Y |
111 |
971 |
19.0% |
114 |
954 |
19.2% |
Bauer FM Liverpool | H |
444 |
2942 |
8.1% |
462 |
3478 |
9.4% |
Total City Talk/Magic 1548 | H |
161 |
1074 |
3.0% |
159 |
1183 |
3.2% |
City Talk 105.9 | H |
79 |
261 |
0.8% |
81 |
291 |
0.9% |
FM Bauer Place Portfolio North West | H |
1232 |
7540 |
8.0% |
1081 |
6626 |
7.4% |
Radio City 96.7 | H |
398 |
2682 |
7.4% |
420 |
3186 |
8.6% |
Key 103 (Manchester) | H |
570 |
3344 |
7.7% |
395 |
2013 |
5.1% |
97.4 Rock FM | H |
280 |
1515 |
6.3% |
278 |
1427 |
6.3% |
FM Bauer Place Portfolio Yorkshire | H |
763 |
6360 |
11.1% |
810 |
6425 |
11.1% |
96.3 Radio Aire | H |
126 |
1082 |
9.3% |
115 |
1011 |
9.1% |
Hallam FM | H |
410 |
3306 |
12.8% |
459 |
3355 |
12.2% |
96.9 Viking FM | H |
227 |
1972 |
9.3% |
236 |
2059 |
9.8% |
Magic Network – North | H |
739 |
7073 |
3.4% |
729 |
7300 |
3.6% |
Magic Network – North East | H |
233 |
2424 |
5.5% |
264 |
2607 |
6.0% |
Magic 1152 (Newcastle) | H |
147 |
1653 |
5.6% |
169 |
1859 |
6.5% |
Magic 1170 (Teesside) | H |
86 |
771 |
4.7% |
94 |
748 |
4.5% |
Magic Network – North West | H |
211 |
1859 |
1.9% |
186 |
1607 |
1.7% |
Magic 1548 (Liverpool) | H |
92 |
814 |
2.2% |
86 |
892 |
2.4% |
Magic 1152 (Manchester) | H |
94 |
858 |
2.0% |
79 |
507 |
1.3% |
Magic 999 (Preston) | H |
26 |
187 |
0.8% |
22 |
208 |
1.0% |
Magic Network – Yorkshire | H |
295 |
2790 |
4.3% |
279 |
3087 |
4.7% |
Magic 828 (Leeds) | H |
124 |
1152 |
6.1% |
108 |
1099 |
6.0% |
Magic AM (Sheffield) | H |
91 |
944 |
3.7% |
94 |
1111 |
4.0% |
Magic 1161 (Hull) | H |
89 |
800 |
3.8% |
84 |
942 |
4.5% |
Total Cheshire Radio | Y |
68 |
472 |
6.1% |
64 |
476 |
6.4% |
Cheshire’s Silk 106.9 | Y |
21 |
111 |
3.2% |
20 |
137 |
4.1% |
Chester’s Dee 106.3 | Y |
47 |
361 |
8.6% |
44 |
338 |
8.3% |
Total CN Radio | Y |
280 |
1994 |
12.5% |
253 |
1661 |
10.5% |
The Bay | Y |
118 |
868 |
14.6% |
98 |
634 |
11.0% |
Lakeland Radio | Y |
21 |
155 |
13.4% |
19 |
136 |
12.6% |
Capital Manchester | H |
626 |
3760 |
7.4% |
545 |
3433 |
7.3% |
Capital North East | H |
455 |
3307 |
7.6% |
477 |
3460 |
8.0% |
Capital Yorkshire | H |
1062 |
7555 |
8.5% |
1189 |
8597 |
9.4% |
Gold Manchester | H |
108 |
671 |
1.3% |
93 |
690 |
1.5% |
Gold North West & Wales | H |
20 |
93 |
0.4% |
23 |
241 |
1.1% |
Heart North West and Wales | H |
212 |
1811 |
8.5% |
228 |
1482 |
7.0% |
XFM Manchester | H |
199 |
623 |
1.2% |
236 |
1234 |
2.6% |
Lincs FM Group Yorkshire | Y |
304 |
2560 |
8.0% |
313 |
2412 |
7.7% |
Dearne FM | Y |
60 |
475 |
9.7% |
58 |
437 |
8.8% |
KCFM 99.8 | Y |
78 |
650 |
6.5% |
77 |
508 |
5.6% |
Ridings FM | Y |
37 |
414 |
7.0% |
45 |
417 |
7.1% |
Rother FM | Y |
42 |
275 |
6.1% |
45 |
301 |
6.8% |
Trax FM | Y |
88 |
745 |
9.6% |
90 |
751 |
9.2% |
The Local Radio Company Group Total | Y |
538 |
4750 |
12.0% |
542 |
4532 |
11.4% |
2BR | Y |
62 |
516 |
14.5% |
56 |
392 |
12.2% |
Minster FM | Y |
73 |
590 |
9.6% |
71 |
547 |
8.9% |
Star North East | Y |
49 |
342 |
4.5% |
58 |
400 |
5.3% |
Star NE – North (was Durham FM) | Y |
20 |
122 |
2.8% |
25 |
160 |
3.8% |
Star NE – South (was Alpha 103.2) | Y |
28 |
221 |
6.7% |
33 |
240 |
7.3% |
97.2 Stray FM | Y |
52 |
401 |
12.8% |
50 |
387 |
12.5% |
Sun FM | Y |
71 |
707 |
14.3% |
73 |
670 |
13.8% |
Yorkshire Coast Radio | Y |
51 |
471 |
19.0% |
51 |
460 |
18.3% |
Radio Mansfield 103.2 | Y |
44 |
366 |
10.8% |
45 |
355 |
10.4% |
Total Real and Smooth Ltd. | H |
6103 |
48246 |
4.7% |
5987 |
47317 |
4.6% |
Real and Smooth Ltd. North West Total | H |
1355 |
10673 |
10.5% |
1236 |
10163 |
10.5% |
Real and Smooth Ltd. North West Regional | H |
1247 |
9813 |
9.7% |
1174 |
9391 |
9.8% |
Real and Smooth Ltd. North East | H |
597 |
5308 |
12.1% |
609 |
5197 |
11.9% |
Real Radio North East – (was Century Radio) | H |
257 |
1714 |
3.9% |
259 |
1782 |
4.1% |
Total Real Radio North West | H |
609 |
4283 |
4.2% |
574 |
4023 |
4.2% |
Real Radio North West – (was Century Radio) | H |
472 |
3423 |
3.4% |
492 |
3252 |
3.4% |
106.1 Real XS Manchester (was 106.1 Rock Radio) | H |
150 |
860 |
1.7% |
109 |
771 |
1.6% |
Real Radio Wales (North) | H |
67 |
555 |
4.0% |
72 |
414 |
3.2% |
Real Radio Yorkshire | H |
326 |
2643 |
5.0% |
378 |
3044 |
5.5% |
Smooth Radio North East | H |
406 |
3594 |
8.2% |
425 |
3414 |
7.8% |
Smooth Radio North West | H |
900 |
6390 |
6.3% |
814 |
6140 |
6.4% |
96.2 The Revolution | H |
34 |
248 |
2.7% |
31 |
156 |
1.7% |
107 The Bee | Y |
51 |
472 |
5.9% |
34 |
219 |
3.3% |
107.6 Juice FM | H |
211 |
1294 |
6.0% |
201 |
1231 |
5.4% |
Peak 107 FM | Y |
104 |
869 |
9.9% |
97 |
803 |
8.8% |
Radio Wave 96.5 FM | Y |
80 |
750 |
16.2% |
77 |
828 |
17.3% |
102.4 Wish/107.2 Wire/107.4 Tower FM | Y |
170 |
900 |
4.4% |
178 |
931 |
4.8% |
107.4 Tower FM | Y |
52 |
308 |
4.1% |
46 |
251 |
3.5% |
107.2 Wire FM | Y |
51 |
229 |
4.4% |
60 |
261 |
5.1% |
102.4 Wish FM | Y |
68 |
362 |
4.2% |
72 |
418 |
5.1% |
Yorkshire Radio | |||||||