Bauer Radio has extended the reach of Kate Lawler’s Late Show to Radio City 96.7 in Liverpool.
It comes exactly a year after the former Big Brother star was handed the late night slot on the Bauer Network.
Up until now it has aired on Hallam, Radio Aire, Viking FM, Key 103 and Rock FM.
In addition Pete Price will get a new show on City Talk 105.9.
“Kate’s show has launched to great success – this move is about extending the Bauer Radio footprint in Liverpool, North Wales and the North West. With heavy weight talent like Kate Lawler and Pete Price available in the same market, we are offering our listeners truly market leading content choices which we believe will drive market share and increased commercial gains,” explained Owen Ryan, group content director, Bauer Media North of England and Scotland.
