Dee Ford, group managing director of Bauer Radio rounds off the activity of last week’s Radio Festival with an upbeat assessment of the future of radio.
Bauer runs northern and Scottish stations including Key 103, Metro and Clyde 1.
Writing on MediaWeek, she makes the case for radio being a more emotional medium than online services which she doesn’t believe pose a threat to its future.
“Radio is so much more than music services offered by the likes of iTunes and Spotify. There is no reason to see these as a long-term threat. Radio engages on a deep emotional level.
“People still want recommendation, a reflection of real-time life, an edit of the world around them and personalities that offer up music discovery and surprises. People also want companionship. That is why people have always tuned in to radio and will continue to in their millions across the UK every day.”
And she concludes by asserting that “there is a ground-breaking media channel out there, a medium with the potential to rival Facebook as a new-media darling…….radio.”
You can read her full article here.
The three-day Radio Festival programme was held in Salford last week with 500 executives, producers and presenters from the BBC, commercial and indie sectors together with community, hospital and student radio and other radio related companies. and discuss its future.