Newcastle’s Radial Path has hired former Visualsoft head of marketing, Vikki Hawkins, as product marketing & strategy specialist.
Radial Path specialises in brand and digital performance marketing for global and scaling B2B SaaS and digital infrastructure businesses.
With more than 15 years of experience, Vikki’s focus will be to deliver the growth strategies of the agency’s clients, such as LSE-listed digital infrastructure giants Lumen Technologies, and ad fraud prevention platform TrafficGuard.
Hawkins said: “As a specialist B2B agency, I was really impressed at how Ruth and the team at Radial Path understand the complex challenges SaaS Founders and CMOs face on their journey to scale. Radial Path has seen tremendous growth over the past 12 months and I am delighted to be joining the team at such an exciting time.”
2022 was a record year for Radial Path with new business and revenue increasing by 120 per cent and existing client retainers doubling.
Radial Path founder and CEO Ruth Plater added: “Radial Path was established 5 years ago to support the unmet needs of international SaaS and digital infrastructure businesses. The addition of Vikki’s expertise will enable us to further enhance our strategy offering as well as adding to the wealth of talent already in the agency.”
