Trinity Mirror Sport Media rebrands

Stephen Chapman's picture

The Liverpool-based Trinity Mirror Sport Media is rebranding as Reach Sport.

The new identity reflects the demise of the Trinity Mirror brand, which became Reach last year.

“Over the past year we have seen a positive response from our major clients to Trinity Mirror's name change to Reach. With the plc brand well established we are confident that reinvigorated awareness of our dynamic role as part of the UK's largest news publisher will help us continue to build on our reputation as the UK’s leading sports publishing and creative services business,” said Managing Director, Steve Hanrahan.

The company, which has offices in St Paul’s Square in the city, produces match day programmes, magazines, books, digital solutions and creative marketing for a number of Premier League teams, including Liverpool, Everton, Manchester City, Manchester United, Chelsea and Spurs. It also works with the Premier League, UEFA, FIFA and World Rugby .

Reach Sport also produced the match day programmes at the FIFA World Cup in Russia.

“We tend not to shout about what we do and have grown our business through reputation over the past 17 years. Going with a rebrand and launching our new website better reflects who we are and what we do,” continued Hanrahan.

“We’ve got a brilliant team of 26 people here in the heart of Liverpool producing incredible things for all corners of the world, and we have delivered many firsts.

“Working with Inter Milan we created 75,000 matchday programmes for the Milan derby in the San Siro, where culturally fans aren’t used to having programmes. We developed the first football scrapbook app for Liverpool legend Ian Rush eight years ago, and we are producing the programme for the inaugural UEFA Nations League Finals in Portugal in June, ahead of handling publishing for the 60th anniversary Euros in 2020.”

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