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Prolific North Live 2023: Industry leaders to address AI in marketing, brand partnerships and much more

Prolific North Live 2023

From the impact of AI on marketing to social media tips, Prolific North Live returns this November to arm you with the tools and inspiration you need to take your brand into 2024. 

Prolific North Live, held in collaboration with headline partner Clear Channel UK as well as Teads, Ponderosa, WPP and Awin, will be hosted on 22 November at UA92 in Manchester. 

Across the day, we’ll bring you two dedicated content streams with more than 20 speakers and panel sessions, where brand marketers, agencies and tech partners can discover key trends and insights across marketing, media and digital.

Following our recent announcements about some exciting panels and sessions at Prolific North Live, including a fireside chat with Jonathan Warburton, Chair of Warburtons, we can now reveal more about a number of insightful sessions delivered by our event partners.

With over 20 years of experience in the media industry, Lindsay Rapacchi, director of research and insight at Clear Channel UK, will be delving into ‘How your brand can grow-ooh with Out of Home Advertising’, focusing on how you can turn more customers into ones that choose your brand.

Stephen Bullivant, head of regional sales at global media platform Teads UK, will deliver a session on ‘AI to ROI: how an intelligent platform can save you time and transform your media plans’. Here, you’ll be able to find out how AI-powered platforms can make all the difference to your marketing goals.

As AI is undoubtedly a big talking point across pretty much every industry at the moment, what will it mean for marketers in 2024? Global marketing services company WPP, which opened a new campus in Manchester earlier this year, will be hosting a session to answer all of your burning questions, alongside a special framework on how to embed AI into your marketing operations.

Do we need to dig deeper beyond trends to grow brands? Adam Irwin, strategy director at Leeds agency Ponderosa, will address the importance of investing in strategy, rather than just tactics, in his session that gives a bird’s eye view beyond marketing trends.

Global affiliate marketing platform Awin will also deliver an insightful talk on brand partnerships and the role of affiliate marketing in 2024.

With these industry leaders and plenty more sessions set to be revealed soon, you can purchase your tickets to the event here. Tickets start from just £35 + VAT – with lunch and a drinks reception included. 

There are a limited number of speaking opportunities left, if you’d like to get involved please get in touch with alexandra@prolificnorth.co.uk.

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