From celebrating the top Independent Agency of the Year to the Best Brand Activation, there are plenty of categories for agencies and campaign work at the 2025 Champions Awards.
The Champions Awards, which returns in 2025 with a live ceremony on 8 May, recognises all the ambitious companies, work, teams and individuals across the creative, tech, digital and marketing sectors in the North of England and Scotland.
Early bird entries are now officially open until Wednesday 29 January 2025, so we’ve pulled together a guide of all the categories that are dedicated to celebrating the best agencies, productions, campaigns, innovations and projects.
Recognising Agencies, Production & Creatives:
- Independent Agency of the Year – This award celebrates the achievements of an indie agency that has demonstrated exceptional creativity, strategic vision, and business excellence in the field of marketing, advertising, or communications.
- Integrated Agency of the Year – Are you an integrated agency that has successfully blended creativity, strategy, and execution across multiple channels to deliver impactful campaigns? Then the judges want to hear from you.
- PR Agency of the Year – The winner of this category will be an exceptional PR agency, with a positive work culture and business growth, that has secured meaningful media coverage and contributed significantly to the success and reputation of clients. –
- Digital Agency of the Year – Entrants in this category should be able to demonstrate innovation, strategic thinking, and a deep understanding of the ever-evolving digital landscape.
- Creative Studio of the Year – The judges will be on the lookout for ambitious creative, design or content creation studios with a diverse and impressive portfolio of work.
- Production Company of the Year – This category is for a production company with the most striking and memorable content – whether it’s for a marketing campaign, television or on the big screen.
- New Agency to Watch – This exciting award celebrates the emergence of a promising new agency that has swiftly captured attention and demonstrated remarkable potential within the industry.
- Web/Product Development Agency of the Year – Entrants in this category should be able to demonstrate excellence in web / product development, showcase technical expertise, creativity, and a keen understanding of user needs.
Recognising Campaigns, Innovations & Projects:
- B2B Marketing Campaign of the Year – The campaign that wins this award will have successfully engaged a business audience to drive increased sales.
- B2C Marketing Campaign of the Year – This award will go to the creators of a campaign that can demonstrate creativity, innovation, and effectiveness in engaging and capturing the attention of the target consumer audience.
- B2B PR Campaign of the Year – The judges are on the hunt for the best campaigns which have successfully leveraged PR tactics to enhance brand visibility, shape positive narratives, and establish thought leadership within the B2B sector.
- B2C PR Campaign of the Year – Have you crafted a campaign that has succeeded in grabbing headlines and attention in the press? Then this is the perfect category for you.
- Not-For-Profit Campaign of the Year – this category is free to enter for non-profit companies – Whether it’s raising awareness for a cause, driving fundraising efforts, or promoting positive social change, this award honors campaigns that have made a significant contribution to the community.
- E-commerce/Retail Campaign of the Year – This award celebrates the most impactful and innovative e-commerce/retail campaigns in the North.
- Social Impact Campaign of the Year – This award will be presented to the creators of a campaign that has made a significant difference in advancing a cause, raising awareness, and driving positive change.
- Web Development Project of the Year – This award celebrates outstanding web development projects in the North, showcasing technical excellence, innovation, and impactful results.
- Best Brand Activation – This award recognises the most creative and effective activations that bring brand experiences to life.
- Best Use of Emerging Technologies – This award recognises organisations that have successfully integrated cutting-edge technology in innovative and impactful ways.
- Best Use of AI in Marketing – This new award recognises the most innovative and effective use of Artificial Intelligence in marketing campaigns.
Don’t forget to make the most of the early bird discount and enter before the deadline on 29 January and help us to celebrate the North for another year!
