One iota has announced plans to expand and accelerate its digital retail capabilities as original founders, Damian Hanson and David Hague, return to the business.
The business was originally founded in 2010 and achieved significant early growth, leading to its acquisition by Sanderson Group Plc in 2013 as one of the UK’s most highly regarded digital retail technology specialists.
Having been appointed by Hanson and Hague following their three-year earn out period in 2016, Christian Brooks then led and completed a management buyout of the business in 2020. With his leadership and that of the senior team of Ed Lawrenson and James Lendrum, One iota has continued to expand and counts leading brands such as Hugo Boss, Pro:Direct, SportsShoes.com, Regatta and many others as key customers.
Following recent discussions, Brooks decided the time was right to welcome the founders both back to lead and invest in the business, with plans to accelerate into new technological areas as part of a growth strategy.
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Former CEO Brooks said: “I am delighted to welcome both Damian and David back to the very first startup they co-founded. Their original vision was excellent and some of the passion and energy they have shown for the continued development of One iota is exciting and refreshing. I look forward to supporting them, our talented team and our valued customers on the journey in the coming years.”
Hanson and Hague have built and exited several businesses together in the last 15 years, One iota being one, but also Mission Labs Limited that was acquired by Gamma Communications in 2021 for £46m.
Hanson commented: “We are delighted to be back working with the fantastic customers and talented team at One iota. The business has achieved a great deal in recent years, and we believe under our leadership it will continue to flourish.”
Hague added: “Whilst the retail technology sector has advanced significantly I know that our future vision in the retail sector will delight our existing customers and attract new retail brands. We can’t wait to build the business further from here.”
One iota is based at the Sharp Project, Manchester. Brooks will remain with the business in an advisory capacity with Ed Lawrenson and James Lendrum also retaining key leadership roles.
