Subscribe to the daily newsletter.

Pride in Leadership reveals new brand identity


Studio Zenko has completed a new brand identity and communications platform for LGBTQ+ business leaders’ community, Pride in Leadership.

The Manchester agency was brought in to come up with an “aspirational new brand with pride at its heart” as well as a range of communications materials to be used across digital, social, video and off-line.

“I was thrilled when Pride in Leadership asked if we’d like to get involved. As the founder of an LGBTQ+ owned business, I’ve experienced first-hand many of the challenges LGBTQ+ leaders can face in the business world,” explained Jodi Fox, Creative Director of Studio Zenko.

“Pride in Leadership has already made a huge impact on the LGBTQ+ business community in Manchester and beyond, though as the network has grown and the appetite for its expanding array of initiatives has increased, as had the need for a more coherent, versatile, accessible and own-able brand platform. We created an engaging new identity that proudly shows its colours to help support Pride in Leadership’s continued growth and provide a distinctive feel across their range of comms touch points. It’s a real joy to see them go from strength to strength.”

Pride in Leadership works to “elevate, connect and support” LGBTQ+ business leaders through events, workshops, personal development programmes and in-company training initiatives.

“Whilst there have been lots of positive steps forward in recent years in-terms of acceptance and visibility in the business community, LGBTQ+ leaders still face a huge number of unique challenges in the workplace, and businesses really need to start looking beyond the rainbow lanyards and strive to drive real change,” added Pride in Leadership co-founder Claire Ebrey.

“Studio Zenko really got to the heart of what we’re here to achieve and have provided us with a great brand platform to get our message out there with a confident identity that we can feel immensely proud to call our own.”

Subscribe to the Prolific North Daily Newsletter Today!

Want all the latest content from Prolific North delivered direct to your inbox daily? Of course you do!

Related News