Studio Zenko has completed a new brand identity and communications platform for LGBTQ+ business leaders’ community, Pride in Leadership.
The Manchester agency was brought in to come up with an “aspirational new brand with pride at its heart” as well as a range of communications materials to be used across digital, social, video and off-line.
“I was thrilled when Pride in Leadership asked if we’d like to get involved. As the founder of an LGBTQ+ owned business, I’ve experienced first-hand many of the challenges LGBTQ+ leaders can face in the business world,” explained Jodi Fox, Creative Director of Studio Zenko.
“Pride in Leadership has already made a huge impact on the LGBTQ+ business community in Manchester and beyond, though as the network has grown and the appetite for its expanding array of initiatives has increased, as had the need for a more coherent, versatile, accessible and own-able brand platform. We created an engaging new identity that proudly shows its colours to help support Pride in Leadership’s continued growth and provide a distinctive feel across their range of comms touch points. It’s a real joy to see them go from strength to strength.”
Pride in Leadership works to “elevate, connect and support” LGBTQ+ business leaders through events, workshops, personal development programmes and in-company training initiatives.
“Whilst there have been lots of positive steps forward in recent years in-terms of acceptance and visibility in the business community, LGBTQ+ leaders still face a huge number of unique challenges in the workplace, and businesses really need to start looking beyond the rainbow lanyards and strive to drive real change,” added Pride in Leadership co-founder Claire Ebrey.
“Studio Zenko really got to the heart of what we’re here to achieve and have provided us with a great brand platform to get our message out there with a confident identity that we can feel immensely proud to call our own.”
