Bradford Council appoints communications agency for highways and travel commission

Charlie Spargo's picture
by Charlie Spargo

The City of Bradford Metropolitan District Council has appointed Counter Context to consult and engage on major highways and sustainable travel projects.

The council has turned to Counter Context to deliver stakeholder engagement, public consultation and media support as it rolls out a series of highways projects totaling more than £250 million.

Counter Context, which has offices in Sheffield, Manchester and London, will design, plan and deliver stakeholder engagement and consultation over three years on projects including major route network improvements, a district-wide LED lighting scheme, Active Travel Neighbourhoods, and its landmark Transforming Cities Fund (TCF) schemes, alongside a variety of smaller transport schemes.

The agency has nurtured a specialism in supporting local authorities delivering transport, regeneration and sustainability schemes.

Leigh Bramall (pictured), Counter Context Director and its Public Policy and Local Government Lead, said: “We have a unique understanding of the challenges facing local authorities and city regions when consulting and engaging to deliver key projects in our key sectors of transport, regeneration, energy and sustainability.

“Bradford Council has one of the most ambitious regeneration and sustainability programmes in the country and we look forward to being a part of its journey.”

Richard Gelder, Highways Services Manager at Bradford Council, added: “Over the next three years Bradford will be seeing major upgrades and improvements to its transport network as we build a new transportation future for Bradford. With such a transformational and comprehensive programme of works to deliver for the city and the district ensuring the Council is able to engage in an effective and meaningful way with a wide range of stakeholders is essential.”

“Counter Context have a proven track record of working with us and have demonstrated a real understanding of what drives us.”

“The series of stakeholder engagements and consultations which Counter Context will deliver will help us ensure that we develop plans which are at the heart of what our communities want, and need.”

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