Scandi interiors brand turns to Brazen

Stephen Chapman's picture
by Stephen Chapman

Brazen has been appointed by Swedish wall art brand, Desenio as its first UK PR agency.

The Manchester team will be aiming to secure traditional PR coverage, increasing the brand’s online visibility, and driving website traffic through digital PR.

“Over the course of the last year our homes have become so much more than just a place to live; they’ve become our workplaces and offices, our children’s schools, our social spaces and a safe sanctuary – so it’s only natural that we want to make them look as good as possible,” said Brazen Director, Sasha Marks.

Desenio has seen rapid growth over recent years, partly due to social media fans including Mrs Hinch, Love Island’s Molly Mae and Cady McDermott, plus Lucy Jessica Carter.

“With the phenomenal, global growth we’ve seen over the last few years, we felt that now was the time to appoint our first UK PR agency to help tell the Desenio story,” explained Amanda Eklöf, PR Manager at Desenio.

“We were impressed with Brazen’s understanding of our brand, its strong experience in the homes sector and its unrivalled media contacts and we look forward to continuing to build our UK presence together.”

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