The National Football Museum has unveiled its new branding, created by Liverpool’s Poke Marketing.
Poke was appointed to the brief, following a competitive pitch last year.
The attraction wanted to attract a wider and more diverse audience and emphasise the importance of football in English culture.
The end result falls under a new “Football Matters” banner, to highlight the profound impact of football on communities across the country, celebrating the sport’s cultural significance beyond the pitch.
A new visual identity includes redesigned logo, updated typography, colour palettes, tone of voice and new photography.
“We have loved working with the National Football Museum on this transformative journey and feel very honoured to have been part of the rebrand,” said Nicola Docking, Managing Director of Poke Marketing.
“’Football Matters’ is more than a slogan; it’s a celebration of how football is interwoven with the nation’s history, influencing various aspects of daily life, even for those who may not be avid fans of the game. Football’s impact is undeniable and far reaching and we really wanted that to be reflected through every stage of the customer journey.”
Mark Harrington, Creative Director at Poke, added:
“Football unites people, shaping local traditions, inspiring generations and weaving itself into the fabric of our society. With this rebrand, we aimed to capture and reflect the significance football holds for people across the country. The team thoroughly enjoyed working on this project and are confident it will resonate with the museum’s visitors.”
More than 40,000 items are housed in its official Resource Centre in Preston and around 2,500 are on display at the Urbis museum at any one time.
“Our collaboration with Poke Marketing has allowed us to re-envisage how we present the story of football to the public. The museum not only honours the sport’s rich heritage, but also invites everyone to appreciate the diverse ways football influences our culture and history,” explained Janine Ross, Marketing and Communications Director at the National Football Museum.
“This rebrand helps us to engage with a broader audience and reaffirm football’s place at the heart of English life. We are very grateful to Poke for bringing our vision to life.”
