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Piing signs season-long MLS crowd gaming deal with Charlotte FC

Crowd gaming specialist Piing has strengthened its foothold in the US with a season-long deal to entertain fans with its mass-participation games at Charlotte FC fixtures.

The agreement marks Piing’s first with an MLS league team and will see fans at the Bank of America Stadium in Charlotte, North Carolina, taking aim with Piing’s Pen-Kick game during half-time at home fixtures throughout the season.

The Charlotte FC agreement, in association with sports and entertainment agency MKTG, builds on Piing’s presence in the US, and follows successful mass gaming trials with the Tampa Bay Rowdies.

“This agreement proves yet again that Piing is the perfect solution to downtime at big events, filling those quiet moments with fun and excitement that brings people together in shared moments,” said Gareth Langley, Piing CEO. “We look forward to giving fans at Charlotte FC even more to shout about and making their match day experience extra memorable.”

Supporters at the Charlotte FC v New York City game were the first to experience Piing as part of the 17-game deal, with Piing Pen-Kick played during the half-time break.

“We’re always looking for ways to elevate the matchday experience for fans,” added Natalee Jarrett, vice president of business operations for Charlotte FC. “With a fun and engaging takeover moment on the videoboards during halftime, we have a captive audience of thousands ready to play Piing’s PK Challenge. We expect that it will only continue to grow in popularity as the season continues and will become a can’t-miss matchday activity for the whole family.”

Piing games can be played by anyone with a smartphone. Fans scan the QR code on the big screens to join the game without downloading an app. The games are the ultimate crowd-pleaser and will scale to full stadium capacity, creating massive shared moments that unite the crowd.

As well as providing exceptional fun, Piing games are ideal for data capture and also provide the ultimate branding tool, with customers focused on the screen and any associated brand sponsor logos for extended periods as they try their luck at the games. Piing’s research has proven that players associate the games with positive experiences.

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