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Paul Mitchell appoints Avant PR

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Avant PR has been appointed by haircare brand, Paul Mitchell.

The Manchester agency will be handling a product launch early next year and has been brought in to ensure that key press and influencers attend the event in the capital.

“We’re thrilled to be working with Paul Mitchell on its upcoming product launch – it’s a joy to be able to add such an iconic brand to our client list and we’re excited to cultivate relationships between key influencers, press and the brand through the January event,” stated Jazmin Farrell-Cabrera, director and co-founder, Avant PR.

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