North East holiday park operator, Parkdean Resorts, has named Neverland as its new lead creative agency.
The agency, which works with Innocent and Rightmove, won a competitive pitch against 3 other companies.
“For us, being given the brief to turn one of the UK’s biggest holiday companies into a household brand name, is like being a kid in a candy store, with all your friends on the sunniest day of the year,” said Jon Forsyth, Co-founder & CCO at Neverland.
The Gosforth-based brand operates 66 parks and launched the pitch process earlier this year, in order to find a new partner to help drive brand awareness and become a household name.
“We’re delighted to announce that Neverland will be working with us to help us develop a new distinctive creative brand platform, bringing to life our customer centric ethos,” explained Xavier Vallee, Chief Customer Officer at Parkdean Resorts.
“Throughout a competitive process, Neverland displayed outstanding creativity, and demonstrated a real understanding of our brand and the opportunities that exist to go to the next level, and we can’t wait to start working with the team”.
Neverland will work with Parkdean Resorts’ internal creative teams to develop a new creative platform and campaign that runs across every touchpoint of the brand’s communications and consumer experience.
