AMT Auto, the sponsor of Leeds United and Yorkshire County Cricket Club, has appointed Paladin as its new marketing agency.
The company wants to become “one of the leading vehicle solutions brands in the UK” and earlier this month acquired the naming rights to Leeds Rhino’s Headingley Rugby Stadium, which will be rebranded later in the year.
AMT also sponsors Huddersfield Town and the Huddersfield Giants – the town where Paladin is based.
The agency will work with in in-house team across all aspects of digital marketing and brand strategy for AMT Auto.
“We are delighted to be working with AMT,” said Paladin MD, Alisdair Straughan.
“To be working with a business with drive and ambition to transform their industry is very exciting and I’m looking forward to helping them on that journey.”
However, its main task will be promote its six business divisions and helping AMT develop best-in-class solutions for B2B and B2C clients.
“Paladin had previously done some project work with us and everyone I spoke to had nothing but positive things to say about them,” said General Manager, Ben Roberts.
“We asked them to pitch and I was blown away with the depth and clarity of their proposal and I am very much looking forward to seeing what we can achieve together.”
