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Outsmart designs new prospectus for Backstage Academy 


Outsmart in Leeds has produced the academic prospectus for Wakefield’s Backstage Academy.

Specialising in live events, the Academy focuses on production, management, performance and technology. It’s also part of a move to establish a University of Wakefield by 2020.

“We’re not like any other Higher Education establishment in the country” explained Backstage Academy’s managing director, Paul Barton.

“In an industry crying out for skilled technicians, creative visionaries, directors and managers, Backstage Academy deliver a range of cutting-edge degrees at the forefront on a rapidly growing sector, offering huge earning potential for students.”

Outsmart has been retained on a long-term contract, to handle marketing strategy, creative proposition and campaign execution, with a goal of increasing student intake by 50% year-on-year. The agency has also revamped its website.

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