Crypto exchange and major Manchester City FC sponsor OKX has launched the ‘Unseen City Shirts’ campaign in partnership with the club.
The campaign features re-designed, commemorative football shirts that can be minted as digital collectibles (NFTs) on the OKX app and redeemed for exclusive prizes. The first digital collectibles are free to mint, and guarantee their owners an NFT collectible featuring one of the “unseen shirts,” with bigger prizes potentially available.
The first of two ‘Unseen City Shirts’ digital collectibles, called, ‘The Roses and the Bees,’ and designed by artist Christian Jeffery goes live today. In a tribute to Manchester, the shirt includes the Lancashire Rose and the Manchester Worker Bee, an emblem of the city for generations.
Between now and April 25, fans can mint the first ‘Unseen City Shirts’ digital collectible on OKX’s Web3 marketplace within the app. On April 26, each collectible minted will randomly be assigned a rarity level – Classic (unlimited), Rare (20 shirts) or Ultra Rare (five shirts).
Depending on the rarity of the digital collectible, fans have a chance to win further exclusive prizes including a limited-edition physical version of the specially designed football shirt, hospitality tickets to a Manchester City match and a play-on-pitch experience.
A second digital collectible shirt featuring another unique design – and further prizes to be won – will drop on April 29.
City sponsor OKX said it hopes to engage with Manchester City’s global fanbase through the campaign, particularly those outside Manchester, and the UK, who may usually struggle to interact physically with the club.
OKX chief marketing officer Haider Rafique said: “As one of the world’s largest crypto venues where billions of digital assets trade hands each day, we aspire to bring more utility to crypto beyond trading. This is a vision we outlined when we started to partner with sports teams like Man City and McLaren, or with our film and entertainment partner, Tribeca Film Festival.”
