Ocean Outdoor has been awarded the contract to manage the Bradford Media Wall on the newly restored Bradford Live venue.
The 195.84 square-metre wall includes full-motion capability and Ocean Labs React technology, so that advertisers can deliver dynamic digital out of home campaigns.
“This is an outstanding new opportunity for advertisers to reach and engage with diverse audiences in a high traffic city centre area with original, interactive content,” said Ocean Outdoor Chief Commercial Officer Nick Shaw.
The contract was awarded by Trafalgar Entertainment and LNER is the brand launch partner, which this month will be increasing its services between Bradford and London.
“Bradford Live is a world class venue which reflects the spirit and optimism of a thriving, multicultural city,” added Trafalgar Entertainment group Commercial Director Chris McGuigan.
“Bradford Media Wall is a superb addition, and we look forward to working with Ocean to bring it to life as part of the city’s Capital of Culture celebrations.”
Ocean also operates Media Walls in Edinburgh, Liverpool and Birmingham which form part of The Grid network, delivering more than 10m impacts a fortnight. This is its first DOOH screen in West Yorkshire.
