Newcastle-based digital marketing agency Mediaworks has appointed AI and data strategy specialist Kevin Telford to its Executive Board as a non-executive director, as the agency sharpens its focus on artificial intelligence and performance-led digital transformation.
Telford, a recognised figure in the AI and data innovation space, joins at a key moment for the agency, which is looking to embed AI technologies more deeply across its services, spanning media, search, content and data intelligence.
He brings senior-level experience from companies including TransUnion (formerly Callcredit), Acxiom and Thoughtworks, and has advised FTSE 100 firms and government bodies on AI and data transformation. He is also a published co-author, keynote speaker, and was named in the DataIQ Top 100 for his work in responsible data leadership.
“Kevin’s appointment marks a significant step forward in our AI-led strategy,” said Brett Jacobson, CEO of Mediaworks. “His deep understanding of how AI can transform business performance will be invaluable in helping us stay ahead of client needs, while also guiding our partners on how to embed and maximise AI across their own operations.”
Telford said he was excited to be joining the agency. “Mediaworks has a strong reputation for innovation and I’m excited to join the team at a time when AI is reshaping how businesses approach marketing and digital,” he said. “My focus will be on helping clients adopt AI in ways that are not only commercially impactful, but also strategically sound.”
Alongside his new role, Telford continues to serve as a non-executive director at a number of mission-driven organisations, including FinPact, MoneyMatiX and FinTech North.
The appointment comes during a period of growth for Mediaworks, which has secured several new public and private sector contracts and invested in talent across its UK locations.
