Organic performance agency NORTH has launched a new influencer marketing service line.
The move “marks a dynamic shift in the way influencer marketing is perceived and executed,” with NORTH aiming to disrupt the status quo.
NORTH says it plans to “bridge the gap” in a world where influencer marketing is often seen as a separate entity from performance-driven strategies.
The approach will see NORTH extend its influencer marketing offer beyond conventional strategies, integrating SEO efforts, strategically incorporating backlinks, quality content, and social signals into campaigns to drive traffic and foster digital conversations. The strategy not only enhances brand awareness but also signals to search engines the trustworthiness and relevance of a site, contributing to improved search rankings.
Amy Mercer, senior digital PR and content manager at NORTH said: “Our sister agency, Silverbean, leaders in the affiliate marketing space, has given us an edge that we believe no one else in the industry can match. We understand the need for influencer marketing to drive measurable business performance. By merging our expertise in organic performance with our affiliate marketing capabilities, we’re creating a new paradigm for influencer marketing.”
Mercer adds that the agency aims to revolutionise the way businesses harness the potential of influencer marketing, paving the way for influencer marketing to be a powerful tool for driving real, measurable results and maximising the impact of influencer collaborations through combining creativity, data, and performance metrics.
