The official charity of Newcastle Hospitals is set to touch the hearts of the region with the release of its powerful, new campaign.
The new campaign celebrates the unforgettable people and moments that form unique personal bonds between everyday people and staff members across all job roles at the Freeman Hospital, Royal Victoria Infirmary, Northern Centre for Cancer Care and across the community.
It stars real-life patients, their families and the doctors, nurses, porters, midwives, cleaners and maintenance staff who proudly cared for them during their time in Newcastle’s hospitals.
The charity aims for the campaign to raise awareness of the excellent care provided within Newcastle Hospitals and to celebrate the unparalleled spirit, compassion, and character in the wider hospital community and the region.
Newcastle Hospitals Charity acts to improve the overall experience of the entire hospital community through a number of initiatives, from supporting the funding of cutting-edge research to improvements and enhancements to communal areas and, through this, creating an environment where the hospital community can focus on what matters most.
Newcastle Hospitals Charity’s director, Teri Bayliss, said: “It is a key aim of our charity to support the communities around our hospitals. We understand that being a visitor to one of our hospitals can come very unexpectedly, and we have made it our mission to support patients, their families and staff during these times for many years now.”
“It is important to celebrate the unforgettable bonds that give people hope, strength, happiness and compassion when they need it most, and this campaign is a powerful way to shed some light on how, under the right conditions, our regional identity serves to strengthen that.”
Stefan Lepkowski, who is featured in the campaign, added: “Me and my family have greatly benefited from the absolutely brilliant care provided by NHS staff at the RVI, as well as from a number of initiatives funded by the charity following our son’s accident.
It is incredible to reflect on the unique relationship my family and I formed with Dr Asif Hasan and his team, who helped save my son’s life. He will forever hold a special place in our family’s hearts, and I am glad this campaign captured that unforgettable bond whilst raising important funds for Newcastle Hospitals Charity.”
The campaign is live now across out-of-home advertising, print and various digital platforms, including the charity’s social media channels.