Creative team WXY has announced its rebrand to WXY Studios as it expands into production, launching a new content studio offering in Greater Manchester and extending its presence into Glasgow.
Based in MediaCityUK, WXY Studios offers brands across the UK greater access to high-quality content production facilities and talent, with a mission to make it easier for brands to create standout content in the North.
Gemma Wieczorek, creative director of WXY Studios, said: “A decade on from the Northern Powerhouse, the North remains overlooked by much of the industry. London is still the beating heart of creative, but we want to encourage more brands to put their faith in the wealth of creative talent up North when it comes to delivering social content that cuts through.”
WXY Studios will continue to deliver the creative work it’s known for, while offering production-led solutions, including cost-effective studio hire, talent booking and crew management.
For the past seven years, WXY has collaborated with some of the UK’s leading agencies and is best known for its award-winning creative work with Heinz. The team has built a reputation for its audience-first approach, delivering campaigns and creative content that achieve standout results, particularly across social and earned media. With WXY Studios, the company aims to bring that big-brand experience to more clients, creating audience-first content that resonates.
Wieczorek added: “WXY has built a reputation for creating social media content that sparks reactions and headlines. With WXY Studios, we want to extend that audience-first mindset to more brands looking to elevate their content, with talent that just happens to be based here in the North.”
WXY was founded in 2018 by Wieczorek and Marc Young. Since then, it has delivered standout work for some of the UK’s biggest brands, most notably creating Heinz’s largest-ever earned and social media campaign, Fridge vs Cupboard, which won multiple industry awards.
Other clients have included PepsiCo (Walkers), Three, McDonald’s, Tim Hortons and Aldi. WXY has also partnered with leading agencies such as Dentsu, Wasserman, Ogilvy, Tangerine and PrettyGreen.
