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Nantwich agency creates Surefire website for global cosmetics brand

Natura Siberica

Cheshire digital agency Surefire Media has launched a new eCommerce website for cosmetics company Natura Siberica UK.

The new site aims to improve the customer experience and leverage more sophisticated digital marketing tools for Natura.

Nantwich-based Surefire was appointed earlier in 2020 to create a stylish mobile-first site that would deliver a better user experience and enhance the visual representation of the brand.

Jessica Smith, UK brand manager for Moscow-headquartered Natura Siberica, said: “Working with team at Surefire Media has been a dream, from the initial phone call through to the final website.

“We needed an experienced company, who would understand the needs of our fast-paced industry, with the ability to respond to new trends and launch new products immediately. We felt that Dan and his team ‘got’ us from day one and are thrilled with our new website.

We’re really looking forward to seeing what we can achieve together over the next few years.”

Surefire Media Marketing Director, Shell Robshaw-Bryan adds: “We are delighted to be working with such a highly-regarded consumer brand.

With our continued strategic and development support, we’ll keep working closely with the team at Natura Siberica UK to deliver ongoing improvements, focusing in particular on areas like insight-driven conversion rate optimisation and marketing campaign planning as well as providing development support.”

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