Morphy Richards has partnered with I-COM, a full-service digital marketing agency based in Manchester, to support email marketing growth.
Morphy Richards, with close to 86% brand recognition, has a nearly century-long history of supplying home appliances and has ambitious plans for product innovation as a market leader.
I-COM will be leading email marketing strategy and delivery for the brand to continue to grow customer loyalty.
Emma Cork, marketing manager at Morphy Richards: “We’re looking forward to working with I-COM and leveraging their creativity and experience in email marketing. Their collaborative approach and understanding of our goals make them a great fit, and we’re excited about the value this partnership will bring.
Chloe Richards, email marketing strategist at I-COM added: “Working with a prestigious heritage brand like Morphy Richards is a hugely exciting opportunity. As a Klaviyo partner, we’re well-placed to help Morphy Richards deepen their customer engagement, drive measurable results, and deliver tailored email journeys that reflect the strength of their brand. We’re looking forward to building a strategy that supports both their short-term goals and long-term ambitions.”
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Employee-owned marketing agency I-COM has also been celebrating Employee Ownership Day (EO Day) by creating a collage of smiles from employee-owned businesses across the country. Photo submissions of employee-wide smiles have been added to I-COM’s collage, in line with the theme for this year’s EO Day, #EOSmile.
The collage was launched on billboards across the city of Manchester over the weekend to mark EO Day on 20th June, showcasing the growth of the employee-ownership model where employees hold the majority stake in the business. According to the Employee Ownership Association, there were over 2,250 employee-owned businesses in the UK – up from just over 500 in 2020. The EOA report increased productivity, motivation and employee satisfaction in EO firms.
The collage campaign drew the attention of several companies across industries, from marketing, food and drink, built environment, to the legal sector. Participants included 20/20 Project Management Training, Accord ESL, Best of British Beer, Boardmans, Creed Communications Limited, Gripple, Loadhog Ltd, Myerson Solicitors, and Stephens Scown LLP.
Kate Smith, client services director, said: “We are proud to be employee-owned, so this was the perfect opportunity to show the people of Manchester that we are celebrating with our fellow employee-owned businesses. The response from this fantastic community has been great and it’s been really exciting to see the smiles coming in to create the digital collage.”
