Chester-based brand and entertainment PR agency MODA PR and US bi-coastal public relations and marketing agency East to West Collective have joined forces to service international brand and talent clients that need visibility in both overseas markets.
MODA PR has a track record of working with names across the entire entertainment spectrum, from creating positive partnerships and supporting talent’s commercial opportunities with top-tier PR support to building meaningful and impactful personal profiles.
East to West Collective, formerly Much and House Public Relations, has orchestrated myriad successful Emmy, Oscar, Grammy and Tony campaigns, launched New York Times best-selling authors, and currently oversees strategic PR for brands, companies, actors, musicians, comedians and influencers.
The strategic partnership will enable both agencies to broaden their service offerings to new and existing clients on a transatlantic level backed by East to West Collective’s existing teams in Los Angeles and New York and MODA PR’s presence across the UK.
The firms will continue to operate separately under their respective ownerships.
Ashley Rudd, Director of MODA PR, said: “The plan for the agency was to always grow, launch overseas and expand into a global offering. Since starting MODA PR, myself and Jen [Hodgson, director] have felt incredibly passionate about doing good work with good people so partnering with a like-minded agency such as East to West Collective and Elizabeth [Much] makes for a multi-faceted approach for our entertainment and lifestyle divisions.”
Elizabeth Much, CEO of East to West Collective, added: “Our clientele will benefit immensely from having a team in the UK that can effectively enhance their visibility. Jennifer and Ashley have deep connections and experience in that important market.”
