Japanese sports brand, Mizuno, has named Dept as its creative agency.
The brief is to develop its creative, digital and ecommerce strategy around the world.
“We’re very excited to work with an experienced international marketing agency for driving our global business growth. We look forward to having their outstanding creative, technology and data skills,” said Satoshi Miyamoto, Head of Marketing at Mizuno Global.
Dept has its main UK operation in Manchester, having acquired Building Blocks and e3creative. It also has offices in North America and across mainland Europe.
It plans to “strengthen the Mizuno brand as a whole” through focusing on integrated campaigns and working on its ecommerce strategy in EMEA. The agency will be responsible for seasonal campaigns, photo and video production, social and digital e-commerce strategy.
“Partnering up with a global sports brand such as Mizuno is a unique opportunity for Dept to put all of its expertise to work by consolidating the brand and creating work that sets us apart in the digital space,” added João Inácio, Associate Creative Director at Dept.
