Betfred is to become the new title sponsor of the Betfred World Matchplay darts championship.
The 3 year partnership will increase the prize money to a record £700,000.
The World Matchplay is the PDC’s second longest-running tournament, having first been staged at the Winter Gardens in Blackpool in 1994.
“I couldn’t be happier to see Betfred involved in one of the biggest in events in the darts calendar,” said PDC chairman, Barry Hearn.
“The World Matchplay is a tournament loved by players and fans, and it’s brilliant for Betfred to support such a high-profile tournament.
“We had committed to increasing prize money across the PDC circuit, and this announcement of an increase for the Betfred World Matchplay will be followed by more good news for players in the coming weeks!”
Next year’s tournament takes place in July and is aired on Sky Sports and worldwide.
“We have always enjoyed a great working relationship with Barry Hearn so I am delighted to have agreed a deal to link up with Barry and the PDC to sponsor one of the biggest tournaments in world darts,” added Betfred boss Fred Done.
