Tangerine appointed by international aid agency

David Prior's picture
by David Prior

Tangerine has been appointed by international aid agency Concern Worldwide UK.

The Manchester agency is to develop a micro-influencer campaign to encourage mums in the UK to become regular donors to the Through to Two (TT2) programme.

The initiative aims to show how undernutrition in the first two years of a child’s life limits their life chances and how supporters can help children through this critical time.

It will target the followings of UK mum micro-influencers in an attempt to grow awareness and audience engagement.

The campaign will include the production of influencer content including videos, hashtag selfies and events. Across the brand’s social channels the Tangerine team will also be creating infographics, Insta stories, video content and implementing a test and learn social ad strategy to ensure maximum conversion rates across content.

Deborah Underdown, acting director of communications at Concern Worldwide UK, said: “Tangerine took our initial brief to create a micro-influencer campaign targeting mums and developed a robust result driven strategy with a creative hook and clear call to action based on the behavioural insights of mums in the UK."

Mary Harding, joint Tangerine MD, said: “We’re looking forward to kicking the campaign off this October and developing what we hope will be a long working relationship with the team at Concern Worldwide UK.”