Home launches new holiday campaign for Jet2

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Home has created a series of television adverts for Jet2 and Jet2holidays which will air across ITV, Channel 4 and Sky channels.

They will debut tonight during Coronation Street, then The X Factor and Vanity Fair across all regions.

There are 3 brand ads for Jet2holidays as well as 2 national and 12 regionalised adverts for Jet2. They were filmed earlier this year in Gran Canaria and Tenerife and continue the “Hold My Hand” concept which was developed by Home in 2016.

Running alongside the television campaign are national radio, digital display and rich media, traditional and digital out-of home advertising and marketing for brochures, emails and CRM. All of which have been created by the Leeds agency.

“We’ve worked with Jet2.com and Jet2holidays from just about day one when they had two aircraft. They’re now the UK’s third largest airline, second largest UK tour operator, and flew over 10 million customers this last financial year. Working with them on the TV campaigns has definitely been one of our highlights,” said Don McGrath, executive creative director at Home.

“The ‘Hold my hand’ campaign platform that we developed a couple of years ago continues to resonate well with the audience, so our focus for these newest ads was to inject new vibrancy with new characters and experiences that reflect the breadth and diversity of Jet2’s package holiday and flight offering."

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