Media Agency Group Never Fully Dressed for Love Island

Stephen Chapman's picture
by Stephen Chapman

Media Agency Group is working with female fashion brand, Never Fully Dressed, on its inaugural television campaign.

It is being targeted at Love Island audiences on ITV2 and On Demand.

“TV still has a valuable place in the whole marketing mix and Love Island has clearly demonstrated how young audiences are using the medium to consume relevant content,” explained John Kehoe, CEO of Salford Quays-based Media Agency Group.

“Never Fully Dressed is a high-end online fashion brand and we felt that advertising both on ITV2 and on demand during Love Island, were the perfect place for this female focused clothing brand”. 

The brand is an online store, which started life on market stalls.

“We just felt it was about to time to share our love with the world on a higher platform. The Love Island viewer felt the perfect place to start,” added Lucy Aylen, from Never Fully Dressed.

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