Manchester agency develops bed brand’s TV campaign using Adsmart

Sue Benson, managing director at Manchester-based The Market Creative, said: “This campaign is all about driving potential customers to Silentnight’s new store, so we wanted lots of pace and movement in the creative. We achieved this by coming up with an interesting way to show moving footage and stills of the products throughout the ad.”

Nick Booth, marketing director at Silentnight, added: “AdSmart is an efficient and effective way for us to target people located within a specific drive time of our new store. It enables us to reach new audiences who may have heard of us, but who want to know more.”

The Market Creative won the Silentnight brand strategy and creative account in 2014.