The Co-operative reviews media account

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The Co-operative Group has confirmed to Prolific North that it is to review its media account.

The multimillion pound contract was held by Rocket, before transferring to sister agency, Hearts & Science, when Omnicom merged the 2 businesses and dropped Rocket as a standalone agency.

“We regularly review agency support to ensure we get the best support, which meets our strategic aims,” explained Alison Jones, customer director, Co-op.

“We’ll be consolidating our media agency buying and planning services to achieve this and a pitch will be held soon with support from our partner, Media Sense.  As a member-owned business we always seek value for money to help build a stronger Co-op.”