Apadmi founder sets sights on disrupting Out of Home advertising

Stephen Chapman's picture

A new Manchester business is hoping to challenge the £20bn OOH advertising market.

Bidooh describes itself as a "transparent, self-service, real-time digital advertising platform", that’s available to advertisers of all sizes.

Led by Garry Partington, the founder of Apadmi, the system should mean more control over the planning and buying of adverts, with an accurate measure of who’s viewed each message. Companies can adjust their plan in real-time.

Bidooh also says that because ads can be published in minutes, there’s no minimum spend, nor a media commitment.

Cameras within each screen are combined with smart sensors and facial analytics to break down data about each demographic.

“Bidooh’s platform makes this powerful medium accessible to all budgets. There is no minimum spend, no rigid blocks of time and minimal lead time. Because the platform is self-service and easy to use, small to medium sized businesses now have the same opportunities as the big brands. All they need is a smartphone or a laptop,” explained Partington, CEO of Bidooh.

“This – along with the unique reporting - makes it a real game-changer. Bidooh combines the ease, accessibility and measurement of online advertising with the reach and power of out-of-home. Advertisers will get maximum impact from this brilliant channel.”

The system has been installed in 4 UK locations, with further set to go live later this year.