Rule 5 wins Sea Life and Legoland contracts after four-way pitch

Simon Austin's picture
by Simon Austin
Sea Life Manchester

Rule 5 has been appointed as retained communications agency for Sea Life Manchester and Legoland Discovery Centre Manchester following a competitive four-way pitch.

The MediaCityUK-based agency has been tasked by owner Merlin Entertainments with promoting two new features at the popular family attractions, which are due to launch this spring following a £400k investment.

The agency will also be responsible for delivering a sustained national media relations campaign for both attractions and supporting Sea Life Manchester’s conservation programme.

Jenn McDonough, General Manager Manchester Cluster, Merlin Entertainments, said: “Sea Life Manchester and Legoland Discovery Centre Manchester are two of our leading attractions and have been inspiring, exciting and educating families for over seven years.

“With the forthcoming launch of two new features the time was right for us to review our marketing approach and appoint a new agency to support us in driving the business forward. 

"It was a competitive process that saw some great pitches but the communications plan presented by Rule 5 was head and shoulders above the rest, combining strong creative ideas with a solid and strategic approach.  We really bought into the team.”

Rule 5 Co-Founder Julie Wilson added: “This is a brief we were passionate about winning.  The scope of opportunity presented by the attractions, the forthcoming new features and incredible conservation work undertaken by Sea Life Manchester is great and appealed to us both personally and professionally.  It’s a privilege to be involved.”  


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