Going is good for SHA with York Racecourse brief

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SHA

Newcastle agency SHA has been appointed to promote York Racecourse this year.

The venue was founded in 1731 and is the second biggest flat racecourse in Britain in terms of total prize money offered. It hosts the famous Juddemont Stakes, independently ranked as the best flat race in Britain, and attracts around 350,000 racegoers per year.

Olly Murs, Sir Tom Jones and The Corrs are among the music acts to have played there.

“We are absolutely thrilled to get the opportunity to work with York Racecourse” said Phil Lynagh, Director at SHA. “Rarely do you get to represent such an awesome product and venue, their delivery is second to none and we look forward to working alongside the team at the Knavesmire, helping them to promote their first-class experience to both existing and prospective racegoers”.

James Brennan, General Manager of the course, added: “The team at SHA, really impressed me with their understanding of our brand values and displayed a knack of converting them into a powerful creative idea, I look forward to seeing it develop further as we count down to racing in May.”