Ph.Creative unveils rebrand and new website

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by Simon Austin

Liverpool marketing agency Ph.Creative has unveiled a rebrand, including a new company website.

The firm, which works for clients including BT, RBS, Virgin Media, and Telefonica, has a new strapline - ‘Defenders of Happiness’. The website has been redesigned to help find new people to join the agency’s growing team. 

There is a talent attraction campaign with a sci-fi film, titled “Human Codec”, and an interactive quiz that highlights the creativity and innovation driving the company’s services.  The campaign is supported by an Instagram collage, Facebook Live Photo activity and video adverts.

CEO Bryan Adams said: “We are really excited at taking this next step in the evolution of Ph.Creative. The brand refresh makes it very clear where, why and how we do business, and the website redesign puts the focus on finding great talent to join the business, rather than looking for new clients. 

"We firmly believe that by the time a prospective client views us online they will know what we do and will already be considering our services, so we wanted to put something creative front and centre to show them the quality of the work we deliver day in, day out.  It makes sense to do this by running our own campaign to find great staff, which at the same time shows clients what we can do for them.”

In addition to the rebrand, Ph.Creative has expanded its Liverpool head office with a new studio and additional staff, and has added to staff levels in London and New York, with more offices planned for 2018, especially in the USA.