Primark and Uniform deck out a taxi as a unicorn

Stephen Chapman's picture
by Stephen Chapman

Uniform is behind a Christmas marketing stunt for the retailer, Primark, this afternoon.

The Liverpool agency has decked out a black cab as a unicorn, to drive around Manchester from 1pm today.

The team was commissioned to develop the firm’s global Christmas campaign and explained that in a year filled with “whimsical and absurd trends” they wanted to break with tradition.

The New Fashioned Christmas will feature a number of “unexpected” themes.

As well as being Primark branded, the black cab also features a karaoke machine to drive customers around the North West.

This content will then be shared via the brand’s social media platforms and a specially designed microsite.

Primark Unicorn Cab