Sofology has switched Owen Wilson for Helena Bonham Carter in its latest television advertising campaign.
Wilson has been the face of the Warrington-based brand since 2017, however, its new Bring Imagination To Life will feature Helena Bonham Carter.
The actress will take viewers on a journey through her home whilst “musing on everyday creativity, imagination and little style decisions that define us as individuals.”
“As an actress, I make my living using my imagination – pretending to be other people. But even when not acting, I try to live my daily life with imagination, otherwise it can be sooooo boring,” she stated.
“When we are children, our imagination is in full flow and I think, sometimes, as adults we let it atrophy, we forget to play, have fun and give up on dreams. Sofology’s ‘Bring imagination to Life’ campaign is an appeal to have fun and express the imagination that is unique to you – however different or bonkers we are. Why should make-believe just belong to children?”
