Aldi launches 10 million meals campaign with Marcus Rashford

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by Stephen Chapman

Manchester United’s Marcus Rashford has voiced a new campaign from Aldi, to raise awareness of child food poverty.

It comes as the supermarket pledges to donate 10m meals to families facing hunger.

“At Aldi we’re making it our mission to fight against child food poverty as no child should ever go hungry. Not only are we pledging to donate 10 million meals throughout 2021 to families that need it, this campaign also aims to help raise awareness of the increasing number of families struggling to put food on the table,” explained Giles Hurley, Chief Executive Officer at Aldi UK and Ireland.

“We were delighted for Marcus Rashford MBE to be the voice of the boy, which shows just what an important issue it is to us all.” 

The Hunger Monster animation has been created to personify the concept of hunger and its devastating effects.

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The poem has been written by Giles Andreae, with illustrator Lisa Stickley producing the animation.  

“Reading the script for the Aldi animation I felt like I was talking about myself 10 years ago. This story is a reality for millions of children so, of course, I was happy to lend my voice,” added Rashford.

“I'm proud to call Aldi a Founding Member of the Child Food Poverty Taskforce. Aldi has continued to take active steps to combat the issue of child food poverty and I would encourage everyone to get involved in their pledge to donate 10 million meals. 2021 is a time to level the playing field once-and-for-all."