teams up with Peter Andre for I’m A Celebrity campaign

Simon Austin's picture
Peter Andre

Accrington-based online retailer has been named an official partner for the latest series of ITV’s I’m A Celebrity… Get Me Out of Here!

The partnership will see the online value retailer create a series of promotional trailers and online content for the show, which launches in November for its 20th season.

Dedicated ‘I’m A Celebrity’ content will also be published on’s own digital and social platforms.

To support this, has teamed up with former contestant, Peter Andre, as the face of the campaign, which will include weekly spots across the ‘I’m A Celebrity’ network and VOD content on the ITV Hub.  

The Australian singer-songwriter will also launch an exclusive I’m A Celebrity themed competition.

Chris Chalmers, Marketing Director of, said: “ITV’s I’m A Celebrity is loved nationwide, and we know people are particularly looking forward to the show this year, especially as it’s set to be slightly different.

“This partnership is a great opportunity to increase consumer engagement with our brand given our strong heritage in family-focused value products. It’s also great to bring some entertainment to what has been a tough year for us all.

“Peter is an iconic former contestant from I’m a Celebrity… Get Me Out of Here!, so we are looking forward to working with him to create some fun content and making someone’s Christmas extra special.”

Claire Heys, Creative Partnerships and Content Director, ITV, added: “I’m A Celebrity… Get Me Out Of Here! 2020 is set to be extra special for so many reasons. We are delighted to have Studio on board to help the nation celebrate what will be a unique Christmas.”