Space Film & VFX behind McCann’s new Benenden Health ad

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by Stephen Chapman

Space Film & VFX in Manchester has produced a new advertising campaign for Benenden Health.

The company was brought in by Benenden’s lead creative and strategic agency, McCann Leeds.

“We have a longstanding relationship with the team at McCann Leeds. We were humbled that they had the trust and confidence in us to deliver a TVC for their first client win,” said Stephen Coldicott, Lead Producer at Space.

The filming, which was originally planned for March, took place in early July with a reduced cast and crew.

it was directed by Simon Delaney, with post carried out at Space.

“Naturally, with strict guidance in place for live-action shoots, we had to re-think things a little.  The script was amended and our host of vignettes of ‘everyday people’ were adapted to ensure we were adhering to APA guidelines and keeping our cast and crew safe at all times,” added Matthew Nelson, Managing Director at Space.

The ad goes live through on-demand, Finecast and broadcast TV from today

Benenden | Healthcare for Everyone TVC