OpenMoney appoints Manchester agency for “seven-figure” media account
Havas Media Manchester has won a 4-way competitive pitch to handle the media planning and buying for OpenMoney.
The online financial platform is seeking to “revolutionise” the sector, with a “7-figure” annual spend.
“We’re delighted to have been appointed by OpenMoney. They’re making ground-breaking strides in providing exceptional and affordable financial advice to everyone, and they’re an inspirational business, with great products and even better people,” stated Stuart Lunn, Managing Director, Havas Media Manchester.
The agency will work with the company to develop strategies to launch a new brand campaign and mortgage product, Home by OpenMoney.
“‘We were hugely impressed by Havas Media’s strategic approach, which centred around positioning Home by OpenMoney as an enabler for community, as well as their understanding of our brand and business challenges,” explained Anthony Morrow, CEO, OpenMoney.
“We’re very much looking forward to partnering with them as we continue to disrupt the financial advice industry in order to make it work better for everyday people.”
The account was previously held by Wavemaker.