Truth completes global brief for cosmetic surgery brand

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Truth Creative has provided branding and business support to global breast implant provider, GC Aesthetics.

The Manchester agency worked alongside its teams in Barcelona and Ireland to develop marketing strategies for a number of new products, including an augmented reality app called Eve, which will show women what they would look like after surgery.

“GC Aesthetics is a great example of a long-term client that understands the value of our work beyond traditional branding, helping them to implement strategies that support business development and the bottom line,” said Jo Scott, Co-Founder and Managing Partner at Truth Creative.

“Breast augmentation and reconstruction is a complex, competitive and tightly regulated global market, with specific requirements in different territories, and it has been a privilege to work with a company which continues to be at the forefront of providing premium products.”

GC Aesthetics Chief Marketing Officer, Manuela Schneider-Hoefferer added:

“There are many creative and competent agencies, but there aren’t many that combine creativity and competence with being a real partner for their clients.

“Open, reliable and always supportive, even when working with us to tackle complex and challenging issues, Truth Creative is a real partner for GCA and it has been a real pleasure to work with them on the latest phase of the company’s development.”

The products and services provided by GC Aesthetics are used by surgeons and clinics conducting augmentative and reconstructive procedures.