“Nutrition nostalgia” as Swizzels joins up with Myprotein

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Myprotein is marking its 16th anniversary with a tie-in with Derbyshire sweet firm, Swizzels.

The sports nutrition brand, which is part of The Hut Group has signed a 2 year partnership, which launches this weekend.

Claiming to bring a “sweet treat without the guilt” the companies will launch 5 limited edition flavours to the sports products, including Refreshers, Love Hearts, Drumstick and Parma Violet.

A Drumstick Layered Bar will also be available as a limited-edition offering.

“Innovation is key for Myprotein; we are always looking to push boundaries and break the mould, so it made sense to join forces with an exemplary brand. We have high hopes for this launch, and what is set to be a great, strategic relationship,” explained Matthew Moulding, Founder and CEO of THG.