Co-op highlights environmental message in new campaign

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The Co-op is continuing to focus on its environmental credentials with its latest marketing campaign.

The new television advert, created by Lucky Generals, features its recyclable pizza packaging, which it says will prevent 200 tonnes of waste.

“We continue to innovate in this area and reducing the environmental impact of products is and always has been at the core of Co-op,” explained Ali Jones, Customer Director at Co-op.

“We’re committed in helping our members and customers to help to make a difference to the world and we want to encourage communities to come together and look after the planet and spaces around us.”

The firm has committed to using only 100% recyclable packaging by the summer of 2020 which will include everything from ready meal trays, crisps packets, to sandwich cartons and film that is found to cover pizzas.