Liverpool FC agrees multi-year kit deal with Nike

David Prior's picture

Liverpool FC have agreed a multi-year deal with Nike to be their official kit supplier.

The partnership, which begins on June 1st 2020, will see the American sportswear giant manufacture and supply Liverpool FC’s playing, training and travel wear for the men’s, women’s and Academy squads, as well as coaching staff and Liverpool FC Foundation.

The deal coincides with the club's move to a new state-of-the-art training facility in Kirkby for the 2020/21 campaign; a project that includes investment in improved sport facilities for the local community.

Billy Hogan, managing director and chief commercial officer at Liverpool FC, said: "Our iconic kit is a key part of our history and identity. We welcome Nike into the LFC family as our new official kit supplier and expect them to be an incredible partner for the club, both at home and globally as we continue to expand our fan base.

"As a brand, Nike reflects our ambitions for growth, and we look forward to working with them to bring fans new and exciting products."

Liverpool's current kit supplier, New Balance, had taken the club to court over its claim that it was entitled to renew its contract if it matched a competitor's offer.

But the Anfield club successfully argued in court that New Balance couldn’t match the marketing opportunities that Nike offered, with the judge ruling it “was not obliged” to enter into a new agreement with New Balance.