TBWA’s £3million campaign to ditch devices for the gym

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TBWA\MCR is behind a £3m campaign for David Lloyd Clubs, which will launch after Christmas.

“We Time” will invite people to put their devices down, get off their sofa and spend time together.

It will be centred around a 40” television commercial, which airs on Boxing Day, supported by OOH, radio, social and digital display throughout the new year.

“We wanted to communicate that we are much more than just a gym. Not only do we offer a very broad range of premium facilities for all ages but our clubs create a sense of belonging and community that encourages and supports broader wellbeing for our members,” said Marketing Director, Andrea Dearden.

“TBWA\MCR have captured that feeling with ‘have more we time’ which gives us a strong platform as we move into the next phase of our rapid growth and investment programme.”

The focus of the advertising will be around its spa, nutrition, community and lifestyle offerings.

The film was shot by Chief Productions.

David Lloyd Clubs Brand 40"